Effortless, pain-free
GA4 integration
HappyDev helps you migrate to, implement, and configure Google Analytics 4 (GA4) without the headache. From data strategy to configuration, privacy, and dashboards we’re your new analytics partner – here to make your data a resource.
Websites
Apps
Funnels
Cohorts
Reports
Troubleshooting
Best results for our small and midsized clients
Why work with HappyDev?
Most teams aren’t maximizing the tools at their disposal to see why they’re not capturing more leads and purchases. HappyDev is your new fractional data analytics team ready to give you the visibility you need!
GA4 is straight up complicated.
We make it user-friendly, reliable, and tailored to you.
Our experts demystify GA4’s interface, providing you with a clear, accessible analytics experience. Transform GA4 from a complex tool into your most valuable asset for web analytics.
Data Strategy
Need help defining the critical user
interactions that matter to your business?
We'll develop a comprehensive data strategy
ensuring your data works towards your specific goals.
Data Capture
Optimize your data capture processes
with GA4, ensuring accurate and relevant
data collection, providing a rich dataset
for analysis and insights.
Privacy Compliance
Navigate privacy regulations confidently,
with our guidance on GA4’s data collection
and usage practices.
Integration &
Maintenance
Ensure seamless integration of GA4 with
your existing tools and platforms , enhancing
your ecosystem's efficiency. We provide ongoing
maintenance to keep your analytics robust and future-proof.
Don't lose your data!
Switch from Universal Analytics to GA4 today.
On July 1, 2024 you will lose access to your Universal Analytics interface and API. If you have not
started or completed your migration, we can help!
Get started or complete your migration, starting at $1,999.
Go from despair to happiness.
Leverage GA4 to your advantage.
With HappyDev, get the analytics capabilities and configurations needed to see why you’re not meeting digital goals.
Event Tracking
Track only specific user interactions that are critical to your business. Monitor specific user actions to gather valuable insights.
Report Configuration
Customize reports to fit your business needs. Accurately track key metrics and make data-driven decisions with ease
Conversion Paths
Understand your customer journey. Analyze paths taken by users before conversion to optimize marketing strategies and boost sales
Attribution Modeling
Effectively assign credit to marketing touchpoints. Discover which channels contribute most to conversions and allocate budget accordingly.
Audience Triggers
Create dynamic responses based on user behavior. Engage effectively with personalized content and offers.
Integrations
Seamlessly connect with CRM, email, and analytics platforms. Streamline data flow for efficient marketing and sales.
Account Structuring
Organize your advertising accounts for optimal performance. Strategic structure design to improve targeting and ROI
Troubleshooting
Quickly identify and resolve website issues to ensure optimal performance and user experience.
Form Interactions
Analyze how users interact with forms. Improve form design for higher completion rates and better lead generation.
Video Engagement
Track how users engage with video content. Understand viewing patterns to optimize video marketing strategies.
File Downloads
Monitor and analyze file download trends. Gain insights into user interests and content effectiveness.
Site Search
Understand what users are searching for on your site. Refine content and navigation for a better user experience.
Scrolls
Track user scrolling behavior to determine content effectiveness. Optimize page layout for enhanced user engagement
Outbound Clicks
Analyze clicks to external links. Gain insights into user preferences and potential partnerships or affiliate.
Abandoned Carts
Identify reasons for cart abandonment. Develop strategies to improve checkout process and recover lost sales.
Cookie Consent
Manage user cookie preferences compliantly. Ensure website meets privacy regulations while providing personalized user experiences.
Happy Clients
All I had to say was, "I need better attribution and booking / sign up visibility" and HappyDev took it from there. We were able to get multiple funnels across multiple ads up and running within 10-15 days.
HappyDev sent us the event tracking strategy, we approved and now we look at these dashboards every month.
How it works
Map Data Strategy & KPIs
Let's ensure we're tracking the right things for you to fly.
Design & Implement Trackers
We’ll design a tagging strategy that
aligns with your reporting needs.
Dashboard Configuration
Based on the strategy, we’ll get your
GA-4 account structured and data
flowing.
Delivery & Tutorials
We’ll assist with troubleshooting and change management to ensure clean and accurate data over time.
FAQ
HappyDev is a specialized data and analytics company that crafts, implements, and maintains bespoke data capture strategies for e-commerce, lead generation, and hybrid companies. Get a team of data, analytics, and automation experts ready to put the power of data in your hands. Our expertise lies in fully implementing and configuring Google Analytics 4 (GA4) to align with your unique business needs, ensuring that your digital analytics infrastructure is robust, insightful, and tailored to support your specific market goals.
HappyDev transforms your Google data into a powerhouse of insights and strategies. By customizing GA4 to fit the intricacies of e-commerce and lead gen models, we ensure your data capture is precise and relevant. This enables targeted analysis and actionable insights, directly contributing to improved marketing ROI, customer acquisition, and retention strategies.
Our process begins with a deep-dive 45-min consultation to understand your business model and analytics goals. We then proceed to implement a custom GA4 setup, meticulously configuring it to capture the right data for your e-commerce or lead gen business. This setup is followed by ongoing support, including updates, troubleshooting, and maintenance, ensuring your analytics evolve alongside your business.
Initiating services with HappyDev is straightforward, designed to integrate seamlessly with your existing operations. The timeline for setup varies, typically spanning a few days to weeks, dependent on the complexity of your e-commerce or lead generation strategy and the extent of integration required.
HappyDev is the best data & analytics agency for Marketing Managers who want to:
- Convert more internet leads.
- Refine and target their ad spend more effectively.
- Enhance site performance and conversion rates.
- Advance their analytics to uncover deeper insights.
- Integrate comprehensive data strategies.
- Optimize user experience based on data-driven feedback.
HappyDev is the best data & analytics agency not for:
- Businesses seeking basic web analytics
- No focus on conversion optimization
- Doesn’t take action or implement systems
- Builds marketing strategies off of gut
Ready to ditch your GA4 headache?
See if HappyDev is right for you. 😊
Get a guided tour through HappyDev, and find out how you and your team can change the way you use data, forever.